This case study talks about how I improved the MVP level interface to encourage students to attempt more practice tests.

Product Details

My role Visual Designer

Team Myself Sadiq (Visual designer) Rachana (UX designer) C Mayur (UX designer) Sahil (Project Manager)

Duration 4 weeks

Overview

What is Q&I?

Q&I is an EdTech platform that analyses student performance and suggests personalized study material and preparation plans for them. This approach helps students to utilize their time effectively as compared to courses that offer the same material to the complete batch of students irrespective of their learning capacity.

Who are the users?

The target users of these products are mainly students ranging from age 16 to 20, who are preparing for competitive exams like NEET and JEE. These come from tier 1 and tier 2 cities and have a keen interest in getting insights on their performance in every test they attempt.

Why redesign?

Q&I had already created an MVP for the product before we connected but had a lot of issues in terms of discoverability, long user flows, poor information architecture, accessibility, and much more. Therefore, the redesign was needed because:

• The limited engagement from the MVP did not contribute to the growth of the company.
• The MVP product was not aligned with the new branding